No-cookies at public broadcaster’s website

Thanks to the public broadcaster’s various quality programs we offer advertisers the exact coverage they are looking for. STER enhances each and every campaign with its insights, knowledge, quality and coverage. – Dutch Advertising company for the public broadcaster (STER).
No cookie profiles available at STER. In 2019 it experimented with context related to themes for Advertisements. As of 2020 there are 20 contexts for an advertiser to show its advertisements at STER. Advertiser still receive data like CTR, impressions, look out ratio’s and devices types. But no possibility to install cookies in advertisements. Why? Only 10% of the STER audience opted for personalized advertisements in a video. So in the Netherlands annually 40 up-to 50 million impressions of online video and 300+ million impressions with display: no-cookies. STER has an audience of 7,1 million video viewers and 5,8 million display advertisements in the Netherlands (17 million inhabitants).