WordPress user Jonathan Bossenger wrote a blog on Remarketing as a key to driving Sales. In short Google AdWorks will track you after visiting a website. To Re-Market their products to you elsewhere on the internet while browsing!
Setting up a remarketing campaign, the comprehensive guide. In this guide Neil Patel points out there are generally three types of campaigns:
1. campaigns focused on people who have made a specific choice on your website (adding an item to a wish list),
2. campaigns for folks who make it up to a certain point in the checkout process (abandoned carts),
3. campaigns that promote specific content.

So every visit of a website without block cookies of googletagmanager.com,

wil point back to past visits to (commercial) websites.
For the full article of Jonathan Bossenger on WordPress Why Remarketing Keywords Is Key to Driving Sales
