Cookie consent tools are being used to undermine EU privacy rules, study suggests
Cookie consent tools are being used to undermine EU privacy rules, study suggests
MIT research on GDPR shows:
They also found that the vast majority of CMPs make rejecting all tracking “substantially more difficult than accepting it” — with a majority (50.1%) of studied sites not having a “reject all” button. While only a tiny minority (12.6%) of sites had a ‘reject all’ button accessible with the same or fewer number of clicks as an “accept all” button.
Cookie consent is not protective enough.
